ABOUT US
EVERY DETAIL MATTERS
Focal Events came into being alongside the UK’s first and largest gravel event, the Dirty Reiver, in 2016.
Our team is driven by a shared vision: to craft unforgettable experiences at every stage, from sign-on to the finish line - and beyond. Every detail matters.
We bring this same dedication to creating events for brands, businesses, and charities, always prioritising the rider experience.
SERIES PARTNERS
SUSTAINABILITY
Focal Events Ltd has been organising events for over 15 years, and we have observed the huge growth within the cycling - and more specifically gravel cycling - industry. With more people getting involved we need to be mindful of how this impacts on the beautiful surroundings that we come out to enjoy.
Our company is a contributor to '1% for the Planet', meaning we give 1% of our turnover to environmental projects. We are also a member of 'Trees for Life' where our support helps in the planting and regeneration of wild areas of Scotland.
As a business we are constantly looking at how we can support the local community and reduce our environmental impact. Wherever we can, we use local suppliers for food, catering and other infrastructure. We have removed the need for new plastic where possible - eliminating course marking tape and making sure our suppliers use recyclable or compostable products. And our courses are all 'swept' by members of our team post event to ensure that we leave no trace and that any litter is removed.
In this way, we hope to bring people into beautiful areas responsibly, ensuring they have access to some of our stunning countryside, whilst also minimising environmental impact at the local and global level.